William Hill

Established in 1934, William Hill are a traditional UK based betting company operating on the high street and online, they also own the online gambling brand Mr. Green. Their main focus has always been the UK market, although 16% of their revenue comes from international markets, and their efforts in the newly regulated United States saw their share price rocket in 2020 when they became the subject of a bidding war. They accepted an offer of 272 pence per share from Caesars Entertainment and the deal is currently under way, which is why the price has stagnated and is unlikely to change much.

Caesars are not interested in the UK side of the business, especially the retail vertical, so the future for the brand in the UK is unclear. It is thought that whatever elements Caesars do not want will be sold on, so the company and the brand are in limbo for the time being.