Formerly known as the Unibet Group, Unibet is still the flagship brand within the group, although there are 10 brands making up the group in total, including popular online casino 32Red. Most of the others brands are targeted towards the Nordics or other European markets, although the group does operate globally.
95% of the revenue comes from sports betting and casino and gaming, with bingo and poker accounting for just 3% and 2% respectively. Over 50% of their business is driven from Western Europe with the Nordics accounting for more than 30%. By casting their net wide but using targeted branding in specific markets Kindred have significantly increased their active customer numbers year on year for almost a decade.
|After Tax Profit